inline_featured_image: 
footnotes: 
alternatywny_tytul: 
alternatywna_mala_grafika: 
dodatkowy_podtytul: Tik-tok, dear Traveler
klient: Bloober Team
gra_label: Game
gra: Cronos: The New Dawn
najwazniejsze_wyniki_naglowek: Najważniejsze wyniki
wyniki: 
elementy_case_study_0_naglowek: When horror meets the algorithm
elementy_case_study_0_tresc: <span data-sheets-root="1">From day one, close collaboration with the dev team gave us a clear vision for the tone of our TikTok content. We quickly ditched generic TikTok trends that didn’t fit and instead hunted down sounds and memes tailored to horror fans. It worked perfectly—the engagement was high, feedback overwhelmingly positive. The challenge? The algorithm. We couldn’t show combat, gore, or certain locations—yet those are core parts of the game. That’s when we made the call: switching to a business account and boosting posts. This move lifted restrictions and helped us reach new audiences. Was it worth it? Absolutely, because even in pricey regions like the US or Western Europe, CPM stayed below 3 PLN.</span>
elementy_case_study_1_grafika: 611
elementy_case_study_1_header: Cronos: The New Dawn on TikTok
elementy_case_study_1_subheader: How to show horror without scaring the algorithm
elementy_case_study_2_naglowek: Every chance is a good one
elementy_case_study_2_tresc: <span data-sheets-root="1">Working with a cosplayer opened the door to whole new content formats, and we seized the opportunity 200%. It all started with a shoot at the office, where the Traveler casually sat at reception, sipped coffee in the kitchen, or strolled the corridors. Fans loved the tongue-in-cheek humor, and the brand voice gained a surreal, playful edge - exactly the kind of twist Bloober Team thrives on. We carried the idea into the hands-on event and every new opportunity, building a treasure trove of versatile assets that worked far beyond TikTok.</span>
elementy_case_study: a:3:{i:0;s:19:"akapit_z_naglowkiem";i:1;s:30:"grafika_z_podwojnym_naglowkiem";i:2;s:19:"akapit_z_naglowkiem";}