We act as the voice of 11 bit studios on TikTok through a long-term partnership. We build and nurture the community around their games, post regular content, and ramp up hype around launches. We know when to spark excitement and when to drop something that simply sticks in the mind. And yes, the algorithm notices.
- inline_featured_image:
- footnotes:
- alternatywny_tytul:
- alternatywna_mala_grafika:
- dodatkowy_podtytul: Ongoing engagement across a broad portfolio
- klient: 11 bit studios
- gra_label: Games
- gra: Frostpunk 2 and others
- najwazniejsze_wyniki_naglowek: Key results
- wyniki_0_tresc: organic views in 18 months
- wyniki_0_prefix:
- wyniki_0_liczba: 6,900,000
- wyniki_0_suffix:
- wyniki_1_tresc: organic views during the Frostpunk 2 launch
- wyniki_1_prefix:
- wyniki_1_liczba: 780,000
- wyniki_1_suffix:
- wyniki_2_tresc: organic views during the INDIKA launch
- wyniki_2_prefix:
- wyniki_2_liczba: 400,000
- wyniki_2_suffix:
- wyniki: 3
- elementy_case_study_0_naglowek: Everything happening at 11 bit studios
- elementy_case_study_0_tresc: <span data-sheets-root="1">This isn’t a one-off campaign. It’s a conscious, ongoing effort to establish the studio’s presence on the platform. We leverage relevant trends, showcase behind-the-scenes game content, share player reactions, turn offline events into content opportunities, revisit iconic moments, and tell stories in a fan-like way - with humor that captures each game’s spirit. The community grows alongside the brand, and we maintain engagement beyond posts, with UGC reposts, contests, and gestures of appreciation for active followers.</span>
- elementy_case_study_1_grafika: 637
- elementy_case_study_1_header: TikTok for the long haul
- elementy_case_study_1_subheader: Ongoing organic strategy for 11 bit studios
- elementy_case_study_2_naglowek: Turning up the tempo at launch
- elementy_case_study_2_tresc: <span data-sheets-root="1">When a game launch approaches, we shift gears. Dedicated content, teasers, micro-scenes, and emotion- and lore-driven narratives create more than information - they create atmosphere. Buzz doesn’t appear out of nowhere. We know how to build tension so TikTok becomes an extension of the game even before release, generating user-created content that amplifies visibility and helps games gain traction online.</span>
- elementy_case_study: a:3:{i:0;s:19:"akapit_z_naglowkiem";i:1;s:30:"grafika_z_podwojnym_naglowkiem";i:2;s:19:"akapit_z_naglowkiem";}
