In communication for ExeKiller, we combine two crucial elements: platform trends and a consistent visual style, which the studio carefully maintains. This is our recipe for success and steadily growing Steam wishlists. Our team has repeatedly hit trends perfectly, and the results speak for themselves. The most successful post reached almost 600,000 views, with each viral hit generating at least several thousand new wishlists. Not bad, right?
- inline_featured_image:
- footnotes:
- alternatywny_tytul:
- alternatywna_mala_grafika:
- dodatkowy_podtytul: Welcome to the cyber-wild west
- klient: Paradark Studio
- gra_label: Game
- gra: ExeKiller
- najwazniejsze_wyniki_naglowek: Najważniejsze wyniki
- wyniki:
- elementy_case_study: a:4:{i:0;s:5:"cytat";i:1;s:19:"akapit_z_naglowkiem";i:2;s:30:"grafika_z_podwojnym_naglowkiem";i:3;s:19:"akapit_z_naglowkiem";}
- elementy_case_study_0_tresc_cytatu: "We’ve been working with better. for a few years. They do a fantastic job. We’re extremely satisfied and wholeheartedly recommend them. Thanks to their dedication and professionalism, we can fully focus on creating, knowing our marketing is in the best hands".
- elementy_case_study_0_imie_i_nazwisko: Katarzyna Widmańska
- elementy_case_study_0_stanowisko_i_firma: Art Director & Co-owner, Paradark Studio
- elementy_case_study_1_naglowek: Close collaboration
- elementy_case_study_1_tresc: <span data-sheets-root="1">ExeKiller is a unique mix of cyberpunk and Wild West, set in a post-apocalyptic New York. On the profile, we publish trailers and devlog snippets, but always create a story around them. This content taps into trends on X (formerly Twitter) and drives real Steam wishlists, selling the game’s fantasy and atmosphere without revealing too much.</span>
- elementy_case_study_2_grafika: 640
- elementy_case_study_2_header: Retro-futuristic western on X
- elementy_case_study_2_subheader: Effective use of trends
- elementy_case_study_3_naglowek: Quality over quantity
- elementy_case_study_3_tresc: <span data-sheets-root="1">Early or prototype stages of game development always come with marketing content challenges. Some elements aren’t ready, some may change. That’s why we don’t shy away from recycling content. While existing fans enjoy seeing something new, viral posts mainly reach new audiences, so we repurpose available materials in fresh contexts, maximizing impact.</span>
