inline_featured_image: 
footnotes: 
alternatywny_tytul: 
alternatywna_mala_grafika: 
dodatkowy_podtytul: The friendly hedgehog
klient: Superbuzz
gra_label: Product
gra: Sonic Figurines
najwazniejsze_wyniki_naglowek: Key results
wyniki_0_tresc: video materials
wyniki_0_prefix: 
wyniki_0_liczba: 3
wyniki_0_suffix: 
wyniki_1_tresc: views
wyniki_1_prefix: 
wyniki_1_liczba: 318 000
wyniki_1_suffix: 
wyniki_2_tresc: likes
wyniki_2_prefix: 
wyniki_2_liczba: 10 400
wyniki_2_suffix: 
wyniki: 3
elementy_case_study_0_naglowek: Age is just a number
elementy_case_study_0_tresc: <span data-sheets-root="1">Planning the campaign meant facing a simple truth - we’re not kids anymore… at least on paper. That meant we had to look at the product not only through the lens of parents and nostalgic geeks like us, but also through the eyes of actual kids. This approach helped us fine-tune the strategy and make the most of the available budget.</span>
elementy_case_study_1_grafika: 845
elementy_case_study_1_header: Sonic Figurines
elementy_case_study_1_subheader: Collect them all!
elementy_case_study_2_naglowek: Diversification is key
elementy_case_study_2_tresc: <span data-sheets-root="1">We went with a mix of influencers targeting different age groups, producing both dedicated videos and natural product placements. Hejka tu Lenka and Paweł Malinowski spoke directly to the younger audience, while Miss Aga connected with slightly older fans. Thanks to this mix, we were able to reach the full target demographic and showcase Sonic figurines across generations.</span>
elementy_case_study: a:3:{i:0;s:19:"akapit_z_naglowkiem";i:1;s:30:"grafika_z_podwojnym_naglowkiem";i:2;s:19:"akapit_z_naglowkiem";}