• inline_featured_image:
  • footnotes:
  • alternatywny_tytul:
  • alternatywna_mala_grafika:
  • dodatkowy_podtytul: Inspiration + technology = 🤝
  • klient: ASUS
  • gra_label: Product
  • gra: ASUS ROG
  • najwazniejsze_wyniki_naglowek: Key results
  • wyniki_0_tresc: contest submissions
  • wyniki_0_prefix:
  • wyniki_0_liczba: 183
  • wyniki_0_suffix:
  • wyniki_1_tresc: video impressions
  • wyniki_1_prefix:
  • wyniki_1_liczba: 283 000
  • wyniki_1_suffix:
  • wyniki_2_tresc: ad campaign impressions
  • wyniki_2_prefix:
  • wyniki_2_liczba: 411 000
  • wyniki_2_suffix:
  • wyniki: 3
  • elementy_case_study_0_naglowek: First, the theory…
  • elementy_case_study_0_tresc: <span data-sheets-root="1">We partnered with Tomasz Wikliński and Karol Sapiński, two leading video editors, who acted as brand ambassadors. They produced a series of tutorials introducing participants to the world of editing and breaking down the fundamentals of game trailer creation. Both also joined the jury to evaluate submissions and select the winning entries.</span>
  • elementy_case_study_1_grafika: 843
  • elementy_case_study_1_header: #ROG4CREATORS
  • elementy_case_study_1_subheader: IYKYK
  • elementy_case_study_2_naglowek: …then, the practice
  • elementy_case_study_2_tresc: <span data-sheets-root="1">To help participants put theory into action, we organized two contests: one for creating an original trailer, and another for writing a trailer script. To make the experience as authentic as possible, we collaborated with Kraków-based studio One More Level, the creators of Ghostrunner and Ghostrunner 2. The contest challenge was centered around their second game.</span>
  • elementy_case_study_3_naglowek: In search of new talent
  • elementy_case_study_3_tresc: <span data-sheets-root="1">Even the most exciting contest needs strong promotion. We boosted visibility by working with trusted media partners - Gry-Online.pl, tvgry, and Android.com.pl supported us with articles and ads, while the Warsaw Film School promoted the event to its students. This time, however, we went a little old-school and placed classic posters across the university campus!</span>
  • elementy_case_study: a:4:{i:0;s:19:"akapit_z_naglowkiem";i:1;s:30:"grafika_z_podwojnym_naglowkiem";i:2;s:19:"akapit_z_naglowkiem";i:3;s:19:"akapit_z_naglowkiem";}

#ROG4CREATORS

#ROG4Creators is a recurring initiative by ASUS Republic of Gamers aimed at young creators who combine their creativity with a passion for gaming. Each edition features industry mentors and explores a different aspect of game development. For the fifth edition, we were responsible for planning and executing the program, this time focused on the art of crafting video game trailers.

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