inline_featured_image: 
footnotes: 
alternatywny_tytul: 
alternatywna_mala_grafika: 
dodatkowy_podtytul: Reddit post hit 10,000+ upvotes and reached 500,000+ users.
klient: Artificial Disasters
gra_label: Game
gra: Don't Wake The Beast
najwazniejsze_wyniki_naglowek: Najważniejsze wyniki
wyniki_0_tresc: upvotes on Reddit
wyniki_0_prefix: 
wyniki_0_liczba: 10,000+
wyniki_0_suffix: 
wyniki_1_tresc: post reach
wyniki_1_prefix: 
wyniki_1_liczba: 500,000+
wyniki_1_suffix: 
wyniki_2_tresc: getting Top Steam Global Wishlist in
wyniki_2_prefix: 
wyniki_2_liczba: 48h
wyniki_2_suffix: 
wyniki: 3
elementy_case_study_0_naglowek: Authenticity on Reddit
elementy_case_study_0_tresc: When we prepared the announcement strategy for Don’t Wake The Beast, we knew the game’s pixel-art style and stealth hook could resonate strongly with the right audience. The debut at The MIX gave it visibility, but it was Reddit that turned it into a viral hit: 10,000+ upvotes, 500,000+ reach, and Top Steam Global Wishlist in under 48 hours. By focusing on authenticity, humor, and the pixel art angle, we managed to connect with the community in a way that felt natural - and the result was thousands of wishlists and massive awareness for a brand-new indie IP.
elementy_case_study_1_grafika: 737
elementy_case_study_1_header: Don't Wake The Beast
elementy_case_study_1_subheader: Reddit-powered debut
elementy_case_study_2_naglowek: Every sound awakens the beasts
elementy_case_study_2_tresc: A carefully planned announcement strategy let us reach players right where they look for fresh ideas. The pixel-art style and unique gameplay concept fit perfectly into Reddit’s culture, and the viral post translated into thousands of wishlists and a top spot on Steam right at the start of the campaign.
elementy_case_study: a:3:{i:0;s:19:"akapit_z_naglowkiem";i:1;s:30:"grafika_z_podwojnym_naglowkiem";i:2;s:19:"akapit_z_naglowkiem";}