After years of supporting game developers with PR, marketing, and business development, the natural next step was to create our own publishing label. better. publishing was founded to help indie creators not only reach players but also receive full publishing support. Our launch campaign was designed to highlight the authenticity, experience, and community-driven nature of this initiative.
- inline_featured_image:
- footnotes:
- alternatywny_tytul:
- alternatywna_mala_grafika:
- dodatkowy_podtytul: It’s better when we play together!
- klient: -
- gra_label: Games
- gra: Various
- najwazniejsze_wyniki_naglowek: Key results
- wyniki_0_tresc: games in the portfolio
- wyniki_0_prefix:
- wyniki_0_liczba: 4
- wyniki_0_suffix:
- wyniki: 1
- elementy_case_study_0_naglowek: Showreel to kick things off!
- elementy_case_study_0_tresc: To announce the launch of better. publishing in a memorable way, we created a dedicated showreel showcasing not only the new label but also its first games. The video was produced specifically for THE MIX, allowing viewers to discover the publisher and its portfolio in one dynamic, coherent story. The showreel also became the centerpiece of our communication across social media and industry press.
- elementy_case_study_1_grafika: 951
- elementy_case_study_1_header: better. publishing
- elementy_case_study_1_subheader: First impressions matter
- elementy_case_study_2_naglowek: An indie-style entrance!
- elementy_case_study_2_tresc: At the launch of better. publishing, we wanted people to immediately understand what we’re about - that’s why we created a showreel. Instead of limiting ourselves to a press announcement, we presented both the label and our first titles in one piece of content. We focused on clear editing and straightforward storytelling, so the video would reflect the spirit of our projects and explain why they’re worth following.
- elementy_case_study: a:3:{i:0;s:19:"akapit_z_naglowkiem";i:1;s:30:"grafika_z_podwojnym_naglowkiem";i:2;s:19:"akapit_z_naglowkiem";}
