Don’t Wake the Beast was announced during The MIX Fall Showcase, so it was especially important for us to prepare a standout piece of content that would pull viewers’ attention away from other trailers and onto ours. We used a simple trick to achieve that…
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- footnotes:
- alternatywny_tytul:
- alternatywna_mala_grafika:
- dodatkowy_podtytul: Unique perspective
- klient: Artificial Disasters
- gra_label: Game
- gra: Don't Wake the Beast
- najwazniejsze_wyniki_naglowek: Najważniejsze wyniki
- wyniki:
- elementy_case_study_0_naglowek: Breaking the fourth wall
- elementy_case_study_0_tresc: Don't Wake the Beast carries a lighthearted spirit - the hero is a carefree youngster, the characters are exaggerated, and the game is full of humorous moments. We wanted to bring that same atmosphere into the trailer, so we decided to tell the story from a first-person perspective. We showcased different sequences: stealth, puzzle-solving, escapes, and sprinkled them with witty commentary from the main character, who playfully narrated his adventures. The result? We caught the hosts’ attention, the trailer generated nearly 350,000 views, and it landed on IGN’s main YouTube channel!
- elementy_case_study: a:3:{i:0;s:19:"akapit_z_naglowkiem";i:1;s:30:"grafika_z_podwojnym_naglowkiem";i:2;s:19:"akapit_z_naglowkiem";}
- elementy_case_study_1_grafika: 737
- elementy_case_study_1_header: Don't Wake the Beast
- elementy_case_study_1_subheader: Gameplay trailer
- elementy_case_study_2_naglowek: A Unique Perspective
- elementy_case_study_2_tresc: Thanks to this unconventional approach, we not only captured the viewer’s attention but also set the tone for the narrative of future materials. In the second trailer, we expanded on the hero’s perspective and shared more about the challenges that awaited him. Trailer number three, however, was a completely different story - this time, we switched sides and gave the beasts the microphone!
