gaming agency
Video game marketing

Do you want your game to conquer the world? Let’s make it happen together!

At better. gaming agency, we combine a passion for games with marketing expertise. We create campaigns that win players’ hearts and capture the attention of media and influencers.

We work with the best

Our offer

We’ll take your game to the next level!

Public Relations

A great game + our communication = the road to success. We’ll make sure this journey is smooth and fast — with the support of media and content creators.

Marketing & Advertising

We’ll craft a marketing plan tailored to your game, with ad campaigns in the right places and presence at selected events.

Social Media & Community

We’ll design a precise action plan, produce content for every SM channel (we recommend TikTok!), handle moderation, and bring your community to life on Discord, Reddit, and Steam.

Video Production

We’ll write the script, capture the shots, select the music, and edit everything together so your game’s trailer wows the audience!

Business Development

Looking for a publisher for your project? We’ll get it in front of the right people. Or maybe we’ll publish it together?

Case Studies

Our selected campaigns

Larian Warsaw

Larian Warsaw

RPG veterans have a new office

We all love great RPGs. That’s why when the creators of Baldur’s Gate 3 and the Divinity series decided to open a new studio in Warsaw and asked for our support, it was a no brainer.

Client
Larian Studios
Event
New studio location

Dying Light 2: Stay Human

Dying Light 2: Stay Human

From dusk till dawn

We began our cooperation with Techland some time after Dying Light 2 was launched. With a 5 year support plan we are still active in promoting the game’s post launch content, including the release of a large DLC pack.

Client
Techland
Game
Dying Light 2: Stay Human

Lords of the Fallen campaign

Lords of the Fallen campaign

Dare to hope!

The PR campaign for CI Games’ AAA soulslike began long before the title was officially announced. We ran the campaign across Poland, Czechia, Slovakia, and Hungary, from the Gamescom showcase to post-launch activities.

Client
CI Games
Game
Lords of the Fallen

PR for One More Level

PR for One More Level

Studio PR – beyond games

One More Level is one of the most talented AA game studios. Our collaboration began before the announcement of Ghostrunner 2, when the studio didn’t have major news to share.

Client
One More Level
Scope
Ghostrunner 2, employer branding, employer image

JDM: Japanese Drift Master

JDM: Japanese Drift Master

Fifth gear on the long road

What a ride! Our work on JDM: Japanese Drift Master is a great example of a short but intense indie campaign. The game was already recognizable when we joined the project, but our efforts helped cement it as the next big indie racing hit.

Client
Gaming Factory
Gra
JDM: Japanese Drift Master

Yet Another Fantasy Title

Yet Another Fantasy Title

Another fantastic announcement

Rustler was often called “GTA on horses.” So when the publishers approached us to announce a spin-off set in a fantasy world, we immediately reached out to IGN.

Client
Games Operators
Game
Yet Another Fantasy Title

Nightmare Frontier announcement

Nightmare Frontier announcement

A new indie in town!

Indie games often lead the way in innovation within the industry. Ice Code Games came up with the idea to merge the popular extraction genre with tactical turn-based strategies.

Client
Ice Code Games
Game
Nightmare Frontier

Alpha Protocol comes back

Alpha Protocol comes back

The return of a lost game

Once considered a lost game, Alpha Protocol was unavailable on all digital storefronts for years. The magicians at GOG.com brought the game back to players and better. supported the global campaign.

Client
GOG.com
Game
Alpha Protocol

LADBible dropped by…

LADBible dropped by…

… and fell in love with Polish gamedev!

When the LADBible editorial team heard from us about the impressive achievements of the mocap specialists at Alpha7, they decided to see their work firsthand (and on camera).

Client
Various
Games
Various

VALORANT for consoles

VALORANT for consoles

Console agents needed ASAP

Our little secret – once a month, the better. team likes to shoot it out online, and VALORANT has long been one of our favorite titles.

Client
Riot Games
Game
VALORANT (Console Edition)

Bloober Team event

Bloober Team event

A hands-on like no other

How do you bring the chilling atmosphere of a Christmas-time horror to life in the middle of summer? We pulled it off! For Bloober Team, we organized a one-of-a-kind hands-on event in the industrial interiors of Nowa Huta.

Client
Bloober Team
Game
Cronos: The New Dawn

Tamagotchi comes back

Tamagotchi comes back

A trip back to the past

Remember those little creatures in eggs? Tamagotchi recently made a comeback, and the Polish distributor of the toy asked for our help. And help they got.

Client
Superbuzz
Product
Tamagotchi

Online Events

Online Events

From the comfort of your home

Online events are a fantastic place for promotion. They don’t generate costs as high as physical events, and many of them offer free spots. On top of that, their reach can be almost unlimited.

Client
Various
Games
Variety

Offline Events

Offline Events

Let’s meet like in the good old days

In recent years, more and more activities have shifted to the online space. Media outreach, influencer relations, campaign planning – all of this is now done from behind a desk.

Client
Various
Games
Variety

Bloober Team’s TikTok

Bloober Team’s TikTok

Tik-tok, dear Traveler

Cronos on TikTok? Here, it’s all about horror, trends, and creativity.

Client
Bloober Team
Game
Cronos: The New Dawn

Don’t Wake The Beast on Reddit

Don’t Wake The Beast on Reddit

Reddit post hit 10,000+ upvotes and reached 500,000+ users.

Don’t Wake The Beast made a powerful debut. The game’s announcement at The MIX quickly went viral thanks to Reddit, swiftly securing a spot at the very top of Steam’s Global Wishlist.

Client
Artificial Disasters
Game
Don't Wake The Beast

11 bit studios’ TikTok

11 bit studios’ TikTok

Ongoing engagement across a broad portfolio

We act as the voice of 11 bit studios on TikTok through a long-term partnership. We build and nurture the community around their games, post regular content, and ramp up hype around launches.

Client
11 bit studios
Games
Frostpunk 2 and others

ExeKiller’s social media

ExeKiller’s social media

Welcome to the cyber-wild west

In communication for ExeKiller, we combine two crucial elements: platform trends and a consistent visual style, which the studio carefully maintains. This is our recipe for success and steadily growing Steam wishlists.

Client
Paradark Studio
Game
ExeKiller

Nightmare Frontier trailer

Nightmare Frontier trailer

Combining fire and water

The team at Ice Code Games achieved something seemingly impossible – they merged the fast-paced genre of extraction shooters with the calm, tactical nature of turn-based strategy, all set in an alternate vision of early 20th-century America.

Client
Ice Code Games
Game
Nightmare Frontier

Holiday Motel Simulator

Holiday Motel Simulator

A 5-star experience!

The developers from Red Phoenix came to us with their debut production, a motel management simulator. In the game, you start with a list of breakdowns and plenty of unhappy guests.

Client
Red Phoenix Interactive
Game
Holiday Motel Simulator

Chinese Frontiers trailer

Chinese Frontiers trailer

Following the Silk Road

The SolidGames team took on quite the challenge – creating a high-quality simulator of building the Great Wall of China.

Client
SolidGames
Game
Chinese Frontiers

Don’t Wake the Beast – trailer

Don’t Wake the Beast – trailer

Unique perspective

Don’t Wake the Beast was announced during The MIX Fall Showcase, so it was especially important for us to prepare a standout piece of content that would pull viewers’ attention away from other trailers and onto ours.

Client
Artificial Disasters
Game
Don't Wake the Beast

Flooded on consoles

Flooded on consoles

Not just about PCs

Releasing Flooded on PC was our minimum plan. Even though RTS is not a particularly popular genre on consoles, we wanted Flooded to appear on other platforms as well and we felt it was worth the effort.

Client
Artificial Disasters
Game
Flooded

Publisher for Shadow of the Road

Publisher for Shadow of the Road

Walking the way of the samurai

Another Angle Games is a new studio working on a tactical RPG set in an alternative version of 19th-century Japan. It may sound like an ambitious choice for a debut project, but that’s what raising the bar is all about.

Client
Another Angle Games
Game
Shadow of the Road

Flooded in China

Flooded in China

Support from behind the Great Wall

China represents a massive market, yet reaching it is challenging due to both language and cultural barriers.

Client
Artificial Disasters
Game
Flooded

Ready to level up?

Let’s talk about how we can help your game!

Get to know us

Our team

We have experience and we will not hesitate to share it.

Kacper Bańbura - Founder of BetterGaming.pro

Kacper Bańbura

Founder

Co-founder of the agency, leading the Social Media & Community department and Publishing. Acquired a law degree and passed the Polish bar exam, but ended up in gaming — so you could say he successfully failed his plan. Gained industry experience as a business developer at cdp.pl and GOG.com, where he worked with partners such as Warner Bros, Square Enix or Annapurna Interactive. He helped beginning developers as part of pro bono legal advisory organized by The Indie Games Poland Foundation. Loves games, sweets, and memes.

Marcin Kosman - Founder of BetterGaming.pro

Marcin Kosman

Founder

Co-founder of the agency, overseeing the PR department. Professionally involved in the gaming industry since 1999. Longtime contributor to PSX Extreme, editor-in-chief of Gamezilla and Polygamia, and collaborator for Play and Komputer Świat Gry. Later transitioned into PR at cdp.pl, where he worked on titles including the Activision catalogue. Author of the books "Not Just The Witcher: The History of Polish Video Games" and "222 Polish Games You Should Know", as well as publisher of pop culture books under the Open Beta label. An expert on all things Hideo Kojima.

Kuba Wójcik - Founder of BetterGaming.pro

Kuba Wójcik

Founder

Co-founder of the agency, leading the Business Development team. Co-founder and President of the Indie Games Poland Foundation, which helps Polish developers build visibility and succeed on international markets. Previously responsible for business development at Star Drifters, his contribution to the industry was recognized with the Special Recognition Award at the Digital Dragons gala. He also created 1ndie World, the first Polish website dedicated to indie games, which played a significant role in shaping the local indie scene.

Maciej Sosnowski - Head of PR of BetterGaming.pro

Maciej Sosnowski

Head of PR

Head of PR at the agency During his studies, he gained journalistic experience as editor-in-chief of NMS SGH Magiel and by writing articles for The Wall Street Journal Polska, Gazeta Wyborcza, and the Polish Press Agency. He began his PR journey with The Witcher 2 and has since worked for ZnanyLekarz.pl, PKN Orlen, and the Łowicz brand. But games remain his favorite industry and market. He even appeared alongside Michał Wiśniewski in the 189th episode of the TV series Pawned and Perilous, playing the role of a lifetime: a customer buying a curling iron.

Karolina Bąkowska - Head of marketing of BetterGaming.pro

Karolina Bąkowska

Head of marketing

Head of Marketing at the agency, where she works with clients such as Bloober Team, 11 bit studios, and Frozen District, managing their social media channels (especially TikTok). Previously, she collaborated with brands like LEGO, E.Wedel, Disney+, and Acer, creating communication tailored to geek audiences. A jury member of the Effie and KTR awards, evaluating campaigns targeting gamers. Speaker at numerous conferences, including Digital Dragons, Game Industry Conference, and Forum IAB. Lecturer in digital marketing at Collegium Civitas.

...and our wonderful team!
Better Gaming Team

Select a character

Better Gaming Team

Karolina Bąkowska

Head of marketing

Head of Marketing at the agency, where she works with clients such as Bloober Team, 11 bit studios, and Frozen District, managing their social media channels (especially TikTok). Previously, she collaborated with brands like LEGO, E.Wedel, Disney+, and Acer, creating communication tailored to geek audiences. A jury member of the Effie and KTR awards, evaluating campaigns targeting gamers. Speaker at numerous conferences, including Digital Dragons, Game Industry Conference, and Forum IAB. Lecturer in digital marketing at Collegium Civitas.

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Contact

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We’ll be happy to answer your questions

Contact details

Address:

Aleja Rzeczypospolitej 20/137, 02-972 Warszawa

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