inline_featured_image: 
footnotes: 
alternatywny_tytul: 
alternatywna_mala_grafika: 
dodatkowy_podtytul: A trip back to the past
klient: Superbuzz
gra_label: Product
gra: Tamagotchi
najwazniejsze_wyniki_naglowek: Key results
wyniki_0_tresc: creative shipments
wyniki_0_prefix: 
wyniki_0_liczba: 52
wyniki_0_suffix: 
wyniki_1_tresc: influencer posts and videos
wyniki_1_prefix: 
wyniki_1_liczba: 63
wyniki_1_suffix: 
wyniki_2_tresc: social media reactions
wyniki_2_prefix: 
wyniki_2_liczba: 180,000
wyniki_2_suffix: 
wyniki: 3
elementy_case_study_0_naglowek: The idea had to hatch
elementy_case_study_0_tresc: <span data-sheets-root="1">With a traditional approach, the influencer budget would have only allowed collaboration with one creator of medium reach. Instead of going the standard route, we tried something different. Our resources went into “time capsules,” and hand-picked creators could travel back to the ‘90s: a Chicago Bulls hat, Turbo gum, a hedgehog pen topper, and of course, the star of the show – Tamagotchi. The plan worked, exceeding client expectations.</span>
elementy_case_study_1_grafika: 844
elementy_case_study_1_header: Tamagotchi
elementy_case_study_1_subheader: Let the time loop begin!
elementy_case_study_2_naglowek: Know your audience
elementy_case_study_2_tresc: <span data-sheets-root="1">It’s not children buying the toys. With this in mind, we immediately focused on an older audience who remembered the first Tamagotchi eggs. We partnered with Podcastex (the largest ‘90s-themed podcast), added several media outlets covering Japanese culture, and even included a holiday gift guide in Gazeta Wyborcza. The toys that hit the market in early December were sold out well before Christmas.</span>
elementy_case_study: a:3:{i:0;s:19:"akapit_z_naglowkiem";i:1;s:30:"grafika_z_podwojnym_naglowkiem";i:2;s:19:"akapit_z_naglowkiem";}