inline_featured_image: 
footnotes: 
alternatywny_tytul: 
dodatkowy_podtytul: Dare to hope!
klient: CI Games
gra: Lords of the Fallen
najwazniejsze_wyniki_naglowek: Key results
wyniki_0_tresc: launch publications and reviews
wyniki_0_prefix: 
wyniki_0_liczba: 64
wyniki_0_suffix: 
wyniki_1_tresc: influencer activations
wyniki_1_prefix: 
wyniki_1_liczba: 4
wyniki_1_suffix: 
wyniki_2_tresc: journalists at the London showcase
wyniki_2_prefix: 
wyniki_2_liczba: 28
wyniki_2_suffix: 
wyniki: 3
elementy_case_study_0_naglowek: A strong review campaign
elementy_case_study_0_tresc: <span data-sheets-root="1">Reviewing a soulslike requires continuous support, as there aren’t many online guides yet to help with the high difficulty level. We stayed in contact with veteran genre reviewers and remained available to the media at all times, offering gameplay assistance and technical support. This approach resulted in 20 reviews across the region, including 4 in Metacritic-listed outlets.</span>
elementy_case_study_1_grafika: 184
elementy_case_study_1_header: Lords of the Fallen
elementy_case_study_1_subheader: AAA game campaign
elementy_case_study_2_naglowek: Media trip to London
elementy_case_study_2_tresc: <span data-sheets-root="1">The campaign had several stages. Ahead of the launch, 4 media outlets joined us in London for a pre-release showcase, fully immersing themselves in the dark world of Lords of the Fallen.</span>
elementy_case_study_3_naglowek: Streams that matter
elementy_case_study_3_tresc: <span data-sheets-root="1">Our organic influencer relationships made an impact during the regional launch. Carefully selecting creators allowed us to reach the right target audience without extra budgets, and the game appeared on Xbox and PlayStation Poland’s social channels.</span>
elementy_case_study: a:4:{i:0;s:19:"akapit_z_naglowkiem";i:1;s:30:"grafika_z_podwojnym_naglowkiem";i:2;s:19:"akapit_z_naglowkiem";i:3;s:19:"akapit_z_naglowkiem";}
alternatywna_mala_grafika: 
gra_label: Game