What a ride! Our work on JDM: Japanese Drift Master is a great example of a short but intense indie campaign. The game was already recognizable when we joined the project, but our efforts helped cement it as the next big indie racing hit. With just two key communication beats, we captured media attention and built significant visibility for launch.
- inline_featured_image:
- footnotes:
- alternatywny_tytul:
- alternatywna_mala_grafika: 186
- dodatkowy_podtytul: Fifth gear on the long road
- klient: Gaming Factory
- gra_label: Gra
- gra: JDM: Japanese Drift Master
- najwazniejsze_wyniki_naglowek: Key results
- wyniki_0_tresc: launch publications
- wyniki_0_prefix:
- wyniki_0_liczba: 42
- wyniki_0_suffix:
- wyniki: 1
- elementy_case_study_0_naglowek: Personalized outreach
- elementy_case_study_0_tresc: <span data-sheets-root="1">When announcing the release date, we directly contacted well-known authors from major outlets. It worked – coverage appeared on Gematsu, GamesRadar, Destructoid, and Bleeding Cool. Several other writers, including reviewers, were getting ready for the release itself.</span>
- elementy_case_study_1_grafika: 186
- elementy_case_study_1_header: JDM: Japanese Drift Master
- elementy_case_study_1_subheader: Japanese machine, Japanese fuel
- elementy_case_study_2_naglowek: Szeroki front medialny
- elementy_case_study_2_tresc: <span data-sheets-root="1">Our earlier work during the announcement paid off. IGN published its video review on launch day, and additional scores for this indie gem came from GameSpot, PC Gamer, Rock Paper Shotgun, and DualShockers.</span>
- elementy_case_study: a:3:{i:0;s:19:"akapit_z_naglowkiem";i:1;s:30:"grafika_z_podwojnym_naglowkiem";i:2;s:19:"akapit_z_naglowkiem";}
