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footnotes: 
alternatywny_tytul: 
alternatywna_mala_grafika: 
dodatkowy_podtytul: The key to success: the right channel
klient: TRIK Soft / Artificial Disasters
gra_label: Games
gra: Void Dungeon / Don't Wake The Beast
najwazniejsze_wyniki_naglowek: Key results
wyniki_0_tresc: views of Don’t Wake The Beast trailer on GameTrailers
wyniki_0_prefix: 
wyniki_0_liczba: 300,000+
wyniki_0_suffix: 
wyniki: 1
elementy_case_study_0_naglowek: The key to success: the right channel
elementy_case_study_0_tresc: GameTrailers turned out to be the perfect starting point - resonating with players far better than IGN. But it was IGN that brought prestige and opened the door to new opportunities, including participation in IGN Fan Fest. A video doesn’t just promote - it opens doors to the next stages of a campaign.
elementy_case_study_1_grafika: 964
elementy_case_study_1_header: Void Dungeon and Don't Wake The Beast
elementy_case_study_1_subheader: First Impressions open many doors
elementy_case_study_2_naglowek: Video as a Wishlist Driver
elementy_case_study_2_tresc: The distribution of Don’t Wake The Beast trailers clearly showed how results vary between channels. GameTrailers performed better than IGN - mainly because its audience is more player-focused and more responsive to new indie projects. At the same time, the presence on IGN gave us the prestige and access that eventually led to participation in IGN Fan Fest. Strong early results don’t just boost wishlist momentum - they also create further opportunities, from event invitations to increased brand credibility with both media and platforms.
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