We started from scratch with TikTok for Forgery Craft, a relatively unknown game still in development. By repeatedly recycling videos, showcasing dynamic scenes of fake document creation, and using trending sounds from Artoka, we quickly built engagement and interest among fans of art. Each month, we reach hundreds of thousands of viewers.
- inline_featured_image:
- footnotes:
- alternatywny_tytul:
- alternatywna_mala_grafika:
- dodatkowy_podtytul: Results that can’t be forged
- klient: Frozen District
- gra_label: Game
- gra: Forgery Craft
- najwazniejsze_wyniki_naglowek: Najważniejsze wyniki
- wyniki:
- elementy_case_study: a:4:{i:0;s:5:"cytat";i:1;s:19:"akapit_z_naglowkiem";i:2;s:30:"grafika_z_podwojnym_naglowkiem";i:3;s:19:"akapit_z_naglowkiem";}
- elementy_case_study_0_tresc_cytatu: "We’re making a game about being a forger, but on TikTok there’s no room for fakes — viewers appreciate authentic, passion-driven content. That’s why we’re very happy with how better. gaming agency manages our channel. It’s clear the content is created by gamers, for gamers".
- elementy_case_study_0_imie_i_nazwisko: Krzysztof Krej
- elementy_case_study_0_stanowisko_i_firma: CEO of Frozen District
- elementy_case_study_1_naglowek: Launching a new game on TikTok
- elementy_case_study_1_tresc: <span data-sheets-root="1">Before starting communication for a new game on social media, we always analyze its unique features and how to highlight them effectively. For Forgery Craft, these are its art-themed content and certain mechanics with ASMR-like sensory appeal. We knew our audience consisted of art enthusiasts and fans of retro aesthetics, and after a few posts, we realized the majority were women. This insight made creating subsequent posts easier, allowing us to focus trend research on a single niche on the platform.</span>
- elementy_case_study_2_grafika: 610
- elementy_case_study_2_header: How to start fresh
- elementy_case_study_2_subheader: No forgery here
- elementy_case_study_3_naglowek: Content and form matter
- elementy_case_study_3_tresc: <span data-sheets-root="1">The results on this profile come not just from interesting content but also from eye-catching presentation. We quickly noticed that videos starting with dynamic close-up cuts attract more attention, increasing watch time. Similarly, simple mechanics like scratching ink on documents performed better when showcased this way. We applied these insights to all posts, consistently generating strong results.</span>
