Releasing a game is only half the success. The visibility tied to launch and the peak of your marketing campaign ensures initial sales, but over time, those numbers naturally decline. The right sales strategy helps maximize revenue and generate meaningful income long after release.
- inline_featured_image:
- footnotes:
- alternatywny_tytul:
- alternatywna_mala_grafika:
- dodatkowy_podtytul: Selling in the long-term
- klient: Artificial Disasters
- gra_label: Game
- gra: Flooded
- najwazniejsze_wyniki_naglowek: Najważniejsze wyniki
- wyniki:
- elementy_case_study_0_naglowek: On the store shelves
- elementy_case_study_0_tresc: <span data-sheets-root="1">Steam is the leading platform for game distribution, but it’s not the only one. There are many other stores which, while smaller in customer base, can still bring tangible benefits. One of them is GOG.com, which additionally supports and promotes DRM-free games.</span>
- elementy_case_study_1_grafika: 401
- elementy_case_study_1_header: Flooded
- elementy_case_study_1_subheader: Every penny counts
- elementy_case_study_2_naglowek: -25%, -50%, -90%
- elementy_case_study_2_tresc: <span data-sheets-root="1">We actively manage Flooded’s discounts to stimulate sales on a recurring basis. At the same time, we look for extra visibility—such as event participation—to reach new customers and tempt them with a good discount. Thanks to events suchas Earth Appreciation Day and World Ocean Day, we were able to generate significant sales even more than two years after launch. Meanwhile, a bundle with Fnatic, organized at the right moment in the product’s lifecycle, provided an extra revenue stream without negatively affecting the perceived value of the game.</span>
- elementy_case_study: a:3:{i:0;s:19:"akapit_z_naglowkiem";i:1;s:30:"grafika_z_podwojnym_naglowkiem";i:2;s:19:"akapit_z_naglowkiem";}
