China represents a massive market, yet reaching it is challenging due to both language and cultural barriers. We knew that neglecting this region could negatively affect sales, while at the same time we didn’t have the capacity to handle it directly. That’s why we found the right local partner.
- inline_featured_image:
- footnotes:
- alternatywny_tytul:
- alternatywna_mala_grafika:
- dodatkowy_podtytul: Support from behind the Great Wall
- klient: Artificial Disasters
- gra_label: Game
- gra: Flooded
- najwazniejsze_wyniki_naglowek: Key results
- wyniki_0_tresc: in units sold
- wyniki_0_prefix:
- wyniki_0_liczba: 1st
- wyniki_0_suffix: place
- wyniki_1_tresc: in revenue
- wyniki_1_prefix:
- wyniki_1_liczba: 2nd
- wyniki_1_suffix: place
- wyniki: 2
- elementy_case_study_0_naglowek: Polish-Chinese friendship
- elementy_case_study_0_tresc: <span data-sheets-root="1">Our Chinese publisher took care of the game’s localization, translation of our Steam announcements, as well as communication with media and influencers. All their marketing activities were aligned with our schedule, making them a true local extension of our marketing team. Thanks to strong support for key beats, including the launch, Floodedachieved solid visibility in China — which was reflected in its sales results.</span>
- elementy_case_study_1_grafika: 400
- elementy_case_study_1_header: Flooded
- elementy_case_study_1_subheader: On the other side of the world
- elementy_case_study: a:2:{i:0;s:19:"akapit_z_naglowkiem";i:1;s:30:"grafika_z_podwojnym_naglowkiem";}
