Flooded was a commercial project, but without a big marketing budget. The biggest promotional challenge we faced was reaching the right media and influencers organically, to build as much visibility as possible. This required a bit of cleverness, careful planning, and an unconventional approach.
- inline_featured_image:
- footnotes:
- alternatywny_tytul:
- alternatywna_mala_grafika: 416
- dodatkowy_podtytul: Smart marketing
- klient: Artificial Disasters
- gra_label: Game
- gra: Flooded
- najwazniejsze_wyniki_naglowek: Key results
- wyniki_0_tresc: publications
- wyniki_0_prefix:
- wyniki_0_liczba: 58
- wyniki_0_suffix:
- wyniki_1_tresc: reviews
- wyniki_1_prefix:
- wyniki_1_liczba: 9
- wyniki_1_suffix:
- wyniki_2_tresc: video views
- wyniki_2_prefix:
- wyniki_2_liczba: 650 000+
- wyniki_2_suffix:
- wyniki: 3
- elementy_case_study_0_naglowek: Telling a story
- elementy_case_study_0_tresc: <span data-sheets-root="1">At first glance, Flooded looks like an innocent RTS with a twist - the ever-shrinking play area. But once you dive into the narrative, you discover it tackles a serious theme: global warming and humanity’s impact on our planet. To make our project stand out and catch media attention, we leaned on all available strengths and built a story around them - a solo developer raising awareness of a pressing issue, while doing so in a fresh and engaging way. The strategy worked: PC Gamer wrote about Flooded, and reviews appeared in outlets such as Destructoid and the Financial Times (as a bonus, even in the print edition!).</span>
- elementy_case_study_1_grafika: 416
- elementy_case_study_1_header: Flooded
- elementy_case_study_1_subheader: Indie marketing
- elementy_case_study_2_naglowek: Don't flood the influencers
- elementy_case_study_2_tresc: <span data-sheets-root="1">Before sending out keys to influencers, we did thorough research and handpicked those that would most likely to enjoy Flooded. We targeted creators of different sizes who have already played similar titles - indie, strategy, building, or management games. Reaching out to a streamer within the same genre not only increases the chance they’ll be interested, but also ensures you’re speaking directly to your target audience. The result? Flooded was played by RealCivilEngineer (2.65M subscribers) and Raptor (1.2M subscribers), and video content featuring our little game generated over 650,000 views!</span>
- elementy_case_study: a:3:{i:0;s:19:"akapit_z_naglowkiem";i:1;s:30:"grafika_z_podwojnym_naglowkiem";i:2;s:19:"akapit_z_naglowkiem";}
