gaming agency
Campaigns for geeks

We turn briefs into quests that win hearts

At better. gaming agency, we know that “geek” means passion. It means dedication. It means community. And we know exactly how to reach them.

We work with the best

Our offer

We’ll bring your brand into the geek world

Marketing & Advertising

We’ll craft a marketing plan tailored to your brand’s needs, with advertising campaigns in the right places and support across the most effective touchpoints.

Social Media & Community

We’ll create a precise action plan, produce content for every social platform (TikTok highly recommended!), and take care of moderation while energizing your community on Discord, Reddit, Twitch, and other platforms beloved by geeks.

Creators

Partnering with the right creators means direct access to their audiences. We know who’s worth working with and who might need a translator for even the simplest brief. We’ll be that translator.

Branded Entertainment

A dedicated in-game map? A mini-game or gamified element? A tournament, offline event, or product placement on a stream? We’ll handle it all.

Case Studies

Our selected campaigns

#ROG4CREATORS

#ROG4CREATORS

Inspiration + technology = 🤝

#ROG4Creators is a recurring initiative by ASUS Republic of Gamers aimed at young creators who combine their creativity with a passion for gaming. Each edition features industry mentors and explores a different aspect of game development.

Client
ASUS
Product
ASUS ROG

Tamagotchi comes back

Tamagotchi comes back

A trip back to the past

Remember those little creatures in eggs? Tamagotchi recently made a comeback, and the Polish distributor of the toy asked for our help. And help they got.

Client
Superbuzz
Product
Tamagotchi

CaDA on TikTok

CaDA on TikTok

Building engagement, brick by brick

For CaDA, we jumped onto TikTok and quickly got the fun rolling. Just three viral post – two leveraging trends and one contest – were enough to grab attention, energize the profile, and engage fans.

Client
Almarina
Product
CaDA toys

House Flipper 2 on TikTok

House Flipper 2 on TikTok

We’ll renovate your profile!

It’s no secret that simulator games perform exceptionally well on TikTok, and House Flipper from Frozen District is a perfect example.

Client
Frozen District
Game
House Flipper 2

ExeKiller’s social media

ExeKiller’s social media

Welcome to the cyber-wild west

In communication for ExeKiller, we combine two crucial elements: platform trends and a consistent visual style, which the studio carefully maintains. This is our recipe for success and steadily growing Steam wishlists.

Client
Paradark Studio
Game
ExeKiller

Sonic Figurines

Sonic Figurines

The friendly hedgehog

Sonic was born as a rival to a certain pair of famous plumbers, but quickly transcended gaming to become a true pop culture icon, spanning comics, TV shows, movies, and of course, collectibles.

Client
Superbuzz
Product
Sonic Figurines

Miedź Jam

Miedź Jam

The future is copper

Combining a game jam with the theme of copper was no easy task. On top of that, COVID made organizing the event in a traditional in-person format impossible.

Client
KGHM Polska Miedź S.A.
Game
-

AI x GAMEDEV Conference

AI x GAMEDEV Conference

Artificial intelligence meets game development

With the growing popularity of artificial intelligence and AI-driven solutions, it’s becoming increasingly difficult to find an industry untouched by this technology. Game development approaches AI cautiously, with a fair share of skepticism.

Client
-
Event
Conference

Ready to level up?

Let’s talk about how we can help your game!

Get to know us

Our team

We have experience and we will not hesitate to share it.

Kacper Bańbura - Founder of BetterGaming.pro

Kacper Bańbura

Founder

Co-founder of the agency, leading the Social Media & Community department and Publishing. Acquired a law degree and passed the Polish bar exam, but ended up in gaming — so you could say he successfully failed his plan. Gained industry experience as a business developer at cdp.pl and GOG.com, where he worked with partners such as Warner Bros, Square Enix or Annapurna Interactive. He helped beginning developers as part of pro bono legal advisory organized by The Indie Games Poland Foundation. Loves games, sweets, and memes.

Marcin Kosman - Founder of BetterGaming.pro

Marcin Kosman

Founder

Co-founder of the agency, overseeing the PR department. Professionally involved in the gaming industry since 1999. Longtime contributor to PSX Extreme, editor-in-chief of Gamezilla and Polygamia, and collaborator for Play and Komputer Świat Gry. Later transitioned into PR at cdp.pl, where he worked on titles including the Activision catalogue. Author of the books "Not Just The Witcher: The History of Polish Video Games" and "222 Polish Games You Should Know", as well as publisher of pop culture books under the Open Beta label. An expert on all things Hideo Kojima.

Kuba Wójcik - Founder of BetterGaming.pro

Kuba Wójcik

Founder

Co-founder of the agency, leading the Business Development team. Co-founder and President of the Indie Games Poland Foundation, which helps Polish developers build visibility and succeed on international markets. Previously responsible for business development at Star Drifters, his contribution to the industry was recognized with the Special Recognition Award at the Digital Dragons gala. He also created 1ndie World, the first Polish website dedicated to indie games, which played a significant role in shaping the local indie scene.

Maciej Sosnowski - Head of PR of BetterGaming.pro

Maciej Sosnowski

Head of PR

Head of PR at the agency During his studies, he gained journalistic experience as editor-in-chief of NMS SGH Magiel and by writing articles for The Wall Street Journal Polska, Gazeta Wyborcza, and the Polish Press Agency. He began his PR journey with The Witcher 2 and has since worked for ZnanyLekarz.pl, PKN Orlen, and the Łowicz brand. But games remain his favorite industry and market. He even appeared alongside Michał Wiśniewski in the 189th episode of the TV series Pawned and Perilous, playing the role of a lifetime: a customer buying a curling iron.

Karolina Bąkowska - Head of marketing of BetterGaming.pro

Karolina Bąkowska

Head of marketing

Head of Marketing at the agency, where she works with clients such as Bloober Team, 11 bit studios, and Frozen District, managing their social media channels (especially TikTok). Previously, she collaborated with brands like LEGO, E.Wedel, Disney+, and Acer, creating communication tailored to geek audiences. A jury member of the Effie and KTR awards, evaluating campaigns targeting gamers. Speaker at numerous conferences, including Digital Dragons, Game Industry Conference, and Forum IAB. Lecturer in digital marketing at Collegium Civitas.

...and our wonderful team!
Better Gaming Team

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Better Gaming Team

Karolina Bąkowska

Head of marketing

Head of Marketing at the agency, where she works with clients such as Bloober Team, 11 bit studios, and Frozen District, managing their social media channels (especially TikTok). Previously, she collaborated with brands like LEGO, E.Wedel, Disney+, and Acer, creating communication tailored to geek audiences. A jury member of the Effie and KTR awards, evaluating campaigns targeting gamers. Speaker at numerous conferences, including Digital Dragons, Game Industry Conference, and Forum IAB. Lecturer in digital marketing at Collegium Civitas.

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Contact details

Address:

Aleja Rzeczypospolitej 20/137, 02-972 Warszawa

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